The UK Independence Party (UKIP) has come under criticism after unveiling a proposed new party logo that some observers have compared to the Iron Cross, a symbol associated with Nazi Germany.
Critics, including historians and representatives from Jewish organisations, have said the design bears a resemblance to Nazi-era imagery, raising concerns about the use of historical symbols linked to extremism in contemporary politics. They argue that even unintended similarities risk normalising or trivialising symbols associated with far-right ideology.
The Iron Cross has a long and complex history in Germany, predating the Nazi regime, but its use during the Second World War has made it a sensitive symbol, particularly in political contexts. Commentators have said this historical association makes comparisons especially controversial in modern UK politics.
UKIP has rejected claims that the logo is intended to reference Nazi symbolism, saying the design is being misinterpreted and that the party does not support extremism. Party representatives have described the backlash as politically motivated and stressed that the logo was meant to reflect strength and national identity rather than historical ideology.
The episode has renewed debate about political branding, symbolism, and the responsibilities parties face when redesigning their public image. Analysts note that visual identity can carry powerful associations and that controversies over symbolism can quickly overshadow policy messages, especially in a highly polarised political climate.
